Sydney Tourism News and Information: Australian Domesic Intentions Fall as International Picks Up

More Aussies are taking advantage of the strong Aussie dollar and planning overseas trips, dropping the number of Australians intending to travel domestically down three percent over the year compared to the same time last year.

According to a Roy Morgan Research Holiday Tracking Survey, the number of Aussies intending to go on a domestic trip over the next 12 months has fallen to 55 percent while the number planning an international trip grew nine percent in August this year, up one percent on the same month last year.

Roy Morgan Research international director of tourism Jane Janniello said domestic travel may pick up if expert predictions that the Aussie dollar will weaken come to life.

“However, the long-term outlook for domestic tourism is not rosy, with the percentage of Australians saying they would like a domestic holiday at 76% in August 2011, down from 78% in August 2010 and 80% in August 2006,” she explained.

Of the Aussie 14 years and older, around 68 percent said they intend to take at least one holiday over next, down from 70 percent last year.

Ms Janniello added that the leading was for Aussies to plan a trip is online and through books, with 86 percent of holiday intenders access the net at least once a month, while 61 percent say internet is most useful media for travel and accommodation.
“Of those holiday intenders who booked their last holiday, 58% did so via the internet,” she concluded.

Australian Domesic Intentions Fall as International Picks Up

The Changing Shape of the ‘Family Holiday’

Work and family commitments are being blamed for only a fifth of Queenslanders taking holidays once a year for less than one week.

Despite this figure, Tourism Research Australia reports the number of Australians taking more day and overnight trips was on the increase.

According to Moreton Island Adventures chief executive Roz Shaw there has been a big increase in time-poor Queenslanders coming for short weekend breaks over the last few years.

“There is no doubt that the traditional family holiday is changing shape, but what still remains is that 91 per cent of people recently surveyed still prefer the beach holiday whether it be for an overnighter, a long weekend, or if they are lucky the week,” Mr Shaw said.

“We have some of the world’s very best beaches at our door step and with this increase in weekend visitations, Moreton Island is certainly experiencing the positive effects of the short term holiday market.

Also supporting the local tourism push, Tourism Australia managing director Andrew McEvoy said the new ‘There’s nothing like Australia campaign’ aims to encourage Australians to take a fresh look at the best local holiday experiences.

Tell the Nation Why There's Nothing Like Australia and Win!

Tourism Australia is inviting the nation to tell their fellow Aussies why There's nothing like Australia for a chance to win an amazing holiday.

To enter, simply upload your favourite Australian place or experience to nothinglikeaustralia.com.au and in 25 words or less explain why there's nothing like Australia.

Entrants could win one of 16 Australian holidays to the most inspiring and creative holiday entry, as voted by a judging panel made up of representatives from Tourism Australia, Qantas and Luxury Lodges of Australia. In addition you can enter a 'dream team' and bring up to five people with you to share in the amazing holiday experience.

The promotion runs until October 31, 2011.

Tourism Australia Launches Domestic Campaign

Tourism Australia launches domestic campaign

Tourism Australia is inviting the nation to tell their fellow Aussies why There's nothing like Australia for a chance to win an amazing holiday. To enter, simply upload your favorite Australian place or experience to nothinglikeaustralia.com.au and in 25 words or less explain why there's nothing like Australia.

16 Australian holidays are up for grabs for the most inspiring and creative entries, as voted by a judging panel made up of representatives from Tourism Australia, Qantas and Luxury Lodges of Australia.

In addition you can enter a 'dream team' and bring up to five people with you to share in the amazing holiday experience. The promotion runs until October 31, 2011. Visit the website for more information.

Tourism Australia Woos Aussies

The domestic market will be the main focus of the next phase of Tourism Australia’s There’s nothing like Australia campaign,

unveiled today, as the tourism body tries to convince Australians to holiday at home.

Tourism Minister Martin Ferguson, speaking at the launch in Sydney, said that these were “testing times” and cited the strong dollar, greater competition from overseas and natural disasters as industry challenges that were seeing people holiday elsewhere.

But he referred to this week's National Visitor Survey, which revealed an increase in domestic numbers, as a positive sign and stressed there was potential to improve further.

“Yes, the dollar is strong, but we must never forget that those with money to travel overseas, have the money to travel in Australia,” Ferguson said.

The campaign, kicking off this weekend, will invite Australians to upload their favourite homegrown experience on website www.nothinglikeaustralia.com.au and nominate a "dream team" of five people that they would like to share the experience with.

Participants will be eligible to win one of 16 holidays, worth a total $300,000.

“80% of Australians think they can sell Australia better than us, so we’ve embraced that,” Tourism Australia managing director Andrew McEvoy said at the launch. “It’s a rallying cry for Australians to tell each other why Australia is so good.”

The tourism body has invested $2.5 million in the digitally led campaign.

“In Australia alone, 46% of consumers visit travel sites on a monthly basis which is why we are embarking on such a big push online,” McEvoy said.

(Source: Travel Weekly, September, 2011)

Mary Poppins Package at Metro Hotel Sydney Central @ Metro Hotel Sydney Central - Metro Hotels

Mary Poppins Package at Metro Hotel Sydney Central @ Metro Hotel Sydney Central - Metro Hotels

Ipswich Events

Ipswich Events